Our History

In 1980, when Norm and Bill Lutz founded Waterloo Container, the East Coast economy was dependent on manufacturing, agriculture and dairy. Among these giants, a few wineries were sprouting up, trying to establish a place in an industry dominated by California wines.

Starting with a small inventory of bottles, Bill traveled all over New York State to offer a new local service desperately needed in the East.

Sales were steady and our winery customers began to expand and new wineries continued to spring up. Waterloo Container grew right alongside them and became a one-stop shop – adding closures and shipping boxes in the mid-80s. We earned a reputation in New York and nearby states as a company with in-stock inventory, fast and reliable service and family values.


By the 1990s, Bill began stocking new and innovative bottles and offering customized and personal service to stay competitive in the Eastern United States and Canada. That’s also when we realized we needed a manufacturer located here in the United States. We started a partnership with an American manufacturer and never looked back. Today, we are proud to work alongside Ardagh, manufacturer of glass bottles here in the United States. Our partners – just like our customers – have been extremely influential in our success and we are proud to work with the best in the industry for glass, corks and closures. 

Over the decade that followed, we continued to add to our products and services to become the largest stocking distributor of glass containers and packaging supplies in the northeast. In 2004, we added a personalized packaging program that completes the branded look from bottle to box.


Our Fast From Stock program launched in 2015, offering quick turnaround times for orders of our most popular stocked items and running regular deliveries in our newly extended shipping lanes.


We are proud to have been an integral part of the wine and craft beverage industry’s growth in all of Eastern North America. We look forward to continuing to grow together over the years to come.